Sell on Wayfair, the premier platform for the home.

Accelerate your business on the online platform built just for you.

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Home isn’t just a category, it’s our specialty.

Wayfair doesn’t just carry home goods – it was built from the ground up to deliver a specialized experience just for the home, making our platform the ideal place to sell furniture online.

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Twenty-two million customers turn to us for their homes.

The home is a special place. Whatever their spaces need, our customers know they’ll find it on Wayfair.

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We’re the experts in delivering home goods.

If it goes into a home, we can ship it on time and intact. Couches, washing machines, mirrors – no sweat.

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We have next-level insights and recommendations.

We’ll connect you with data to reveal your customers’ needs and show you how to grow your business.

Millions of products, one great experience.

The home is deeply personal – that’s why shoppers browse endlessly to find the perfect products for their spaces. We blend an open online platform with a polished experience to help every shopper find just what they need.

A World of Options

With a catalog of millions of great products sourced from partners like you, Wayfair offers customers endless options for any type of product. Our unparalleled selection makes us the clear choice for any home shopping journey.

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A Cohesive, Delightful Experience

Specializing in the home enables us to tailor our shopping experience to its unique needs. Our fulfillment network, merchandising, and even our partner services and technology are all designed just for the home category.

Hear how our leaders say Wayfair can help you grow your business.

What we sell:

Furniture

Living Room
Bedroom
Kitchen & Dining
Office
Entry & Mudroom
Game Room

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Outdoor

Outdoor & Patio Furniture
Outdoor Cooking & Tabletop
Outdoor Shades
Outdoor Decor
Garden
Outdoor Lighting
Hot Tubs & Saunas
Backyard Play
Outdoor Heating
Garage & Outdoor Organization
Outdoor Fencing & Flooring

Rugs

Area Rugs
Outdoor Rugs
One-of-a-Kind Rugs
Kids Rugs
Doormats

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Bedding & Bath

Bedding
Bedding Essentials
Mattress Foundations
Bathroom Accessories & Organization
Bath Rugs & Towels
Shower Curtains & Accessories
Bathroom Remodel

Decor & Pillows

Home Accessories
Window Treatments
Flowers & Plants
Art
Wall Decor
Candles & Holders
Picture Frames & Albums
Decorative Pillows & Blankets
Mirrors
Clocks
Seasonal Decor

Organization

Closet Organization
Shoe Storage
Garage & Outdoor Organization
Kitchen Organization
Bathroom Organization
Cleaning & Laundry Organization
Storage Containers & Drawers
Wall Shelving & Organization
Storage Furniture
Desktop Organization

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Lighting

Ceiling Lights
Table & Floor Lamps
LED Lighting
Light Bulbs & Hardware
Wall Lights
Outdoor Lighting
Ceiling Fans

Kitchen

Tableware
Cookware & Bakeware
Kitchen Utensils & Tools
Kitchen Organization
Small Appliances
Knives & Accessories
Bar & Wine Accessories
Coffee, Espresso & Tea Accessories
Kitchen Appliances
Kitchen Cabinets

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Baby & Kids

Nursery Furniture
Nursery Bedding
Baby & Kids Decor & Lighting
Toddler & Kids Bedding & Bath
Toddler & Kids Bedroom Furniture
Teen Bedroom Furniture
Teen Decor & Lighting
Teen Bedding
Kids Playroom
Baby & Kids Storage
Backyard Play

Home Improvement

Bathroom Remodel
Kitchen Remodel
Heating, Cooling & Air Quality
Hardware
Floor & Wall Tile
Flooring
Doors & Door Hardware
Wallpaper

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Appliances

Kitchen Appliances
Washers & Dryers
Small Appliances
Heating Cooling & Air Quality
Vacuum Cleaners & Floor Care

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Pet

Dog Furniture
Cat Furniture
Pet Gates
Chicken Coops
Rabbit Cages & Hutches
Birdcages
Pet Bowls & Feeders

See your products here?

Ensure your business practices and products comply with our Supplier Code of Conduct.

Apply

An intuitive platform and support when you need it.

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An All-Inclusive Partner Site

Partner Home will help you manage your catalog, fulfill orders, get paid, and capitalize on insights and growth opportunities.

Create Your Account

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Specialized Support Teams

Our experts know their way around the industry, and they’re ready to help any time, any way. In your first 90 days on Wayfair, you’ll work directly with a dedicated Onboarding Success Coach. They’ll help you craft a strategy and develop actionable steps to position your business for success on Wayfair.

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Learning & Development Resources

Wayfair Academy offers on-demand online videos and live training webinars that equip you with everything you need to excel with Wayfair.

Check Out Wayfair Academy

Services designed for home goods.

Our partners’ success is our success. That’s why we’ve built a suite of services designed to help every part of your business excel once you're on Wayfair.

Logistics

Tap into CastleGate’s forwarding and fulfillment services for an end-to-end supply chain solution, or mix and match the services your business needs.

Learn More

Advertising

Capture customers at any step of the funnel – including those looking for products just like yours – with our pay-per-click ad services.

Learn More

How to get started:

Prepare your catalog and gather product content and media. Ensure that your business practices and products comply with our Supplier Code of Conduct.

You’ll also need your business registration number on hand, along with other legal business information, to verify your business.

Set up your account on Partner Home, our partner platform.

Sign our drop-ship agreement, configure your inventory feed and upload your insurance.

Upload your catalog and get ready to sell.

Check out our Wayfair Onboarding Checklist to learn more about what it takes to become a partner.

Apply

Tap into our growth channels.

Ready for the next big thing? You’ll find room to grow with our specialty brands and international storefronts.

Wayfair Professional

Sell directly to designers, contractors, offices, and more.

Learn More

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International Markets

Wayfair is a leading retailer in the U.S., Canada, the United Kingdom, and Germany.

Learn More

Specialty Retail Brands

These curated storefronts offer specialized selections and merchandising.

Explore After Applying

Let’s get your business growing on the best platform for the home.

Apply to Sell

Already a partner? Log in.

Frequently asked questions:

Are there fees for selling on Wayfair?

No. Wayfair doesn’t charge our partners fees or take a cut from their sales like other retailers do. We operate on the wholesale cost model, meaning we pay our suppliers the base cost of their items, and we set a retail price that’s fair and competitive.

What if I have questions once I start selling?

In your first 90 days on Wayfair, you’ll receive a dedicated Onboarding Success Coach who will work with you to develop actionable steps to position your business for success on Wayfair. Additionally, we’ve built out an extensive library of help content available throughout Partner Home and in resource centers like Wayfair Academy. Lastly, you can submit tickets through Partner Home which are immediately directed to Wayfair specialists and acted upon accordingly.

How does Wayfair set retail prices?

Wayfair uses a dynamic pricing system that continuously learns about items’ optimum prices and adjusts them. We strive to set a level playing field so that similar products have uniform margins. Our partners’ wholesale base costs are a major component of the retail formula. Shipping costs, inventory positioning, incident rates, and other factors will also impact retail pricing.

What portion of my catalog will Wayfair carry?

We recommend that our partners carry their full catalog of compliant goods within the categories that Wayfair sells. Providing your full product assortment will help you reach more customers (and grow your business) faster.

To ensure your products are compliant, please review our Supplier Code of Conduct.

What if my products are made to order?

Not a problem! Wayfair carries plenty of made-to-order products. Just provide accurate lead times so our customers know when to expect their orders.

Can I still sell on Wayfair if I’m not based in North America or Europe?

Yes! We work with partners from around the world. You can list and sell your products on any of our websites in North America and Europe, as long as you meet the minimum requirements to sell in each region.

Can I participate in CastleGate Fulfillment from the start?

Our CastleGate Fulfillment program is available to partners that have finished onboarding and started selling. Once you launch, you can work with your Account Management team to learn more about how to join CastleGate.

How can I opt in to Wayfair’s end-to-end logistics network?

Once you’re up and running on CastleGate Fulfillment, work with your Account Management team to determine if you are eligible for Wayfair’s end-to-end supply chain services, including consolidation, ocean freight, and drayage.

How can I participate in promotions on Wayfair?

We let our partners know when it’s time to submit discounts for major promotions and shopping holidays. You can also join other promotional options like closeout sales on Partner Home.

Here’s a tip: Lowering a product’s wholesale base cost at any time makes it more likely to be included in our everyday promotional events.

How can I participate in Wayfair’s advertising programs?

You can sign up for our performance marketing tools, which help you secure ads in premium real estate on-site and stand out from the competition, on Partner Home.

The best part? Our ads are pay-per-click, which means they cost you nothing until they engage customers.