Building your assortment is the first step to success.

Every product you carry is another chance to hook customers. Here’s how to build a catalog that maximizes your sales.

Gather your product info to begin building your catalog.

Start by compiling your products and product details.

Illustration of yellow chair product image with yellow magnifying glass over it
Product Identifiers
Model Numbers
Brand Names
Product Names
Pricing
UPC/EAN
Illustration of stacked yellow Wayfair boxes with size bar next to one
Specs & Bundling Info
Carton Quantities
Collections
Weights
Dimensions
Features
Materials
Product Compliance Details & Certifications

Learn the basics of great merchandising.

Wow customers with top-notch content and media.

The basics are just the start. Invest in great images, descriptions, and more to delight customers and stand out.

Icon of a pencil at writing angle
Descriptions
Make them clear, concise, and thorough, answering customers’ most common questions.
Icon of yellow chair with camera view finder corners around it
Images
Add a mix of high-resolution environmental and silo shots of each product – three to start, and more to help them stand out.
Icon of video playlist
Videos & Guides
How-tos, assembly guides, footage of products in action – if it helps shoppers get to know an item, add it!

See what goes into a great listing.

We turn your product details into comprehensive product pages that tell customers everything they need to know to buy.

  1. Name constructed from product details for clarity and consistency.
  2. Photos from multiple angles and in multiple environments.
  3. Options grouped together intuitively.
  4. Detailed specs on dimensions, weight, and more.
Image of yellow chair and ottoman selling online on Wayfair

Let’s get your business growing on the best platform for the home.

Already a member? Log in.