Boost exposure and visibility with Wayfair Advertising.

Our digital advertising tools are just the thing to give your products a boost on Wayfair.

The perfect way to extend your reach:

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Spotlight Your Products
Boost your products to the top of Wayfair’s browse pages to catch customers looking for items like yours.
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Elevate Your Assortment
Showcase your brand in key spots on Wayfair’s sites or in channels like print and social media.
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Capture Customers Anywhere
Place display ads in strategic spots on Wayfair to funnel traffic to your catalog and drive sales.
Learn More
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Make any product a best seller with Sponsored Products.

This pay-per-click service elevates your products in our search and browse results so you can reach more in-market shoppers.

That means more views, more clicks, and more sales.

Already a Wayfair partner? Log in.

Multiply your views.

Sponsored Products earned this partner’s items:

715% more views.

520% more orders.

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Elevate your brand or catalog with Sponsored Shops.

Sponsored Shops places banner ads for your brand page, promo, or browse page in front of customers to capture mindshare and stand out from the competition.

Become a market leader.

Sponsored Shops powered this plumbing brand to:

13% more

market share.

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15% more

product views.

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Get started with our online advertising tools.

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Capture customers anywhere with display ads.

Casting a wider net? This managed ad service intelligently places display ads for your products around Wayfair to influence customers along their shopping journey.

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Create Conversion Opportunities
Showcase relevant products to customers ready to make decisions.
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Extend Your Audience
Reel in customers who recently viewed your brand or class page.

Already a Wayfair partner? Log in.

Promote products with co-branded campaigns.

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Feature your brand’s logo or products in a Wayfair TV spot.
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Secure a spot in our print catalogs.
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Influencer Marketing
Put your product in the hands of one of our influencers for a hands-on approach.

Let’s get your business growing on the best platform for the home.

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