Imagery is essential when selling home goods online. Learn about the basics of imagery and how it aids in the customer decision-making process.
The importance of imagery on e-commerce
When selling furniture and home goods online, you want to bring your products to life for the customer to help mimic the in-store shopping experience. Imagery is one way that you can create an exceptional shopping experience and instill a sense of confidence customers need to make a purchase.
Added bonus! Did you know merchandising issues are a common cause of returns? Great imagery can help to prevent returns by setting accurate expectations for our customers.
What are the different types of imagery?
To help the customer “touch and feel” the product online, you want to have multiple images of your product, with a mix of high-resolution environmental and silhouette shots. Here are some examples of the most common types of imagery found on e-commerce:
How to craft top-notch imagery
- Use high-quality images – Images need to be at least 1,000 x 1,000 pixels to be featured on Wayfair, but photos that are 2,000 x 2,000 pixels will highlight every detail.
- Add more photos – One isn’t enough. Equip each product with multiple images to make customers confident enough to purchase. We recommend at least two to start, and more to help them stand out.
- Vary shot types and angles – Shoot a product from multiple angles and in multiple settings. Having a mix of imagery types helps to bring the product to life and inspires our customers by helping their decision-making process.
- Show off size and features – Customers want to know if a product will fit in their space and if it opens, moves, or has any special features. Choose images that clearly depict a product’s size and function.
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