Reach our most valuable customers on Wayfair Professional.

Pro customers shop more and spend more. That’s why our gated B2B e-commerce platform is one of the most exciting opportunities for Wayfair partners.

Designed to help professionals (and you) win.

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Room for You to Grow
Wayfair Professional drives billions in sales each year, and it’s growing fast. That’s a big opportunity for any business.
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Built Just for Pros
Our personalized site experience is tailored to each Pro’s industry to help them find just the products and services they need.
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Hands-On Support
Our expert sales team is ready to lend customers a hand and help tackle any project, big or small.
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Exclusive Value
Pro pricing helps our customers find the products they need at prices they love – and can’t get anywhere else.

Industries we serve:

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Interior Design
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Property Management
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And More

How to target our Pros:

You can tailor your products to professionals right on Partner Home, alongside your B2C business.

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Specialized Assortment
While every product on Wayfair is available on Wayfair Professional, you can also carry commercial-grade products to cater especially to our Pro audience.
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Commercial Merchandising
Have images that show your products in commercial settings? Upload them and we’ll put them front and center on Wayfair Professional.
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Product Tagging
If a product is built tough for use in a commercial setting, use the “Commercial Use” tag to make it easier for professionals to find.
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Exclusive Pro Pricing
Products with pricing just for commercial consumers get special badging on-site and extra visibility during promotions.

Talk to your Account Management team.

Looking for more ideas about growing in our B2B marketplace? Our team has plenty.