Transform your business from local to global.

Wayfair makes it easy to expand into new markets and develop an international e-commerce presence.

Homes worldwide trust Wayfair.

 
85% brand recognition
in Canada.
 
77% brand recognition
in the United Kingdom.
 
A top-three brand
for delivery and selection in
Canada and the UK.

Where you’ll find us:

Graph illustration of castlegate fulfillment centers

Plug into our international infrastructure.

Image of Container ships at dock for ecommerce international shipping
Logistics
CastleGate provides international shipping capabilities, and current customers can use the same ports, containers, and consolidation centers everywhere.
Wayfair shipping boxes at a Wayfair international ecommerce fulfillment center
Marketing
We’re building a rock-solid brand in every country we operate in – which means room for you to grow.
image of worker at an ecommerce international shipping warehouse
Account Management
Everywhere we operate, we have teams ready to support your business.

How to get started:

Building a global catalog.

The best candidates for international expansion fit into local markets and are ready to sell at scale. Here’s what to focus on.

Image of woman happy with purchase from Wayfair. This can help generate reviews
Strong Sales & Great Reviews
Boost sales and delight customers with our merchandising services.
3 d modeling imagery of armchair in living room with a plant to right and a console to left
Top-Notch Media & Content
home decor supplier advertising of customer putting away recent purchases
Satisfying Local Tastes
Every market is different. Dig into what local shoppers like so you can deliver it.
A person at a global ecommerce fulfillment warehouse pulling product off shelf on a forklift
Guaranteed Availability
Use global production cycles to maximize order quantities in multiple markets and increase demand worldwide.

Try out our other top tips for operations.

Everything in sync.

Whichever new market you take your business to, we take the fuss out of managing your products so you can focus on growth.

Illustration of laptop with reference to Canada on screen
For Partners Entering Canada
Simple: We’ll replicate your U.S. catalog on wayfair.ca, keeping your product content and reviews intact for seamless expansion.
Illustration of laptop with reference to Europe on screen
For Partners Entering Europe
We’ll clone the products you want to carry in Europe, then translate all your product content (descriptions, specs, and even reviews) to give your listings a head start.

Guarantee safety and compliance.

Every product on Wayfair needs to comply with local regulations. Before entering a new market, check up on its product standards and tax and customs policies.

Ready to get started?

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