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Stand out with compelling content and media.

Products with top-notch merchandising typically sell better than the average product. Here’s what you need to excel.

Stand out and engage shoppers with snappy media.

Engaging images, videos, and guides show customers what your products are all about.

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Images
Bring your products to life with high-resolution environmental and silhouette shots – at least three to start, and more to help them stand out.
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Videos
Still images only go so far. Use videos to show products in action or reveal hidden features.
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Guides
Sometimes it helps to have a little extra detail. Get into the specifics of assembly and use with guides or manuals.
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Digital Swatches
Customers can’t touch and feel products online. These super detailed closeups show off texture and detail.

Learn how the right media makes your products shine.

Provide depth and detail with comprehensive content.

Clear, concise, and thorough content helps customers discover your products and learn everything they need to know before they buy them.

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Descriptions
Use marketing copy and feature bullets to tell shoppers all about what makes your products unique and what they should know about them.
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Specs
Weights, dimensions, materials – provide any detail that helps shoppers make decisions. And use our specs and feature questions to make your products searchable, filterable, and findable.
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Certifications
Have sustainably certified products? You can select from more than 50 third-party certifications approved as part of our Shop Sustainably program, making it easy for customers to shop all things home, sustainably.
Learn more about Shop Sustainably

Learn how to optimize your product content.

See how thoughtful merchandising takes listings from good to great.

Basic sectional with ottoman product listing on Wayfair missing key details

Just the Basics

  • Only a few basic photos.
  • No environmental shots.
  • No supplemental media.
  • Bare-bones description.
Environmentail image of sectional with ottoman product listing on Wayfair with full description

Optimized Content & Media

  • A wide assortment of photos with different angles and environments.
  • A rich, thorough description.
  • Helpful guides and videos.

Let’s get your business growing on the best platform for the home.

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