Wayfair Supplier Code of Conduct

Wayfair is committed to working with socially responsible suppliers who follow Wayfair’s policies and applicable laws, and adhere to honest, ethical and sustainable business practices. In line with Wayfair’s core values, this Wayfair Supplier Code of Conduct (“code”) establishes standards to help our suppliers engage with Wayfair and its customers in an equitable, inclusive, honest, non-discriminatory and professional manner. All suppliers are expected to comply with this code and failure to do so may result in the removal of your products from our websites and in certain cases, suspension or termination of your Wayfair account.

In its simplest form, this code requires all suppliers to adhere to the following requirements:

  • One Listing Per Product. Create only one unique listing per product; listing duplicate versions or close copies of products, including identical imagery or product content, is strictly prohibited
  • One Account Per Supplier. Operate only one unique selling account except in Wayfair-approved circumstances with a legitimate business purpose
  • Accurate Business and Product Information. Provide accurate information to Wayfair and its customers
  • Consider our Product Guidelines. Supply only products that meet Wayfair’s guidelines; products that are discriminatory, glorify violence, or infringe on any third party’s intellectual property rights are prohibited
  • Respect Customer Relationships. Refrain from contacting Wayfair customers directly and do not manipulate or influence customer reviews
  • Sell Safe, Compliant and Lawful Products. Meet or exceed all rules, regulations and compliance standards applicable to your products
  • Ethical and Socially Responsible Business Practices. Uphold labor and human rights and promote environmental sustainability
  • Comply with Applicable Laws and Wayfair Policies. This includes our Code of Business Conduct and Ethics and Anti-Bribery policies

Product Listings, Seller Accounts, Customer Contact and Customer Reviews

Suppliers should only create one unique listing per product on their account. Listing duplicate versions or close copies of products, including identical imagery or product content, is strictly prohibited. In the event Wayfair identifies identical or near-identical product listings, Wayfair may consolidate or remove such listings in its sole discretion.

Each supplier should only operate one seller account on Wayfair except in the event of a Wayfair-approved legitimate business need. We expect these to be limited to unusual circumstances such as licensing arrangements, separate operations with unique product lines in different countries, or different product teams managing distinct product types (i.e., B2B vs. B2C). For the avoidance of doubt, suppliers may not operate multiple accounts that contain identical products.

Suppliers are required to provide truthful and accurate information to Wayfair, including business, contact and product information, both at initial registration and as such information changes over time. Suppliers are required to sign a Supplier Partnership Agreement, maintain insurance coverage as outlined in that agreement, and notify Wayfair in the event of a lapse or change in insurance coverage. In the event of a change of control of ownership, acquisition or divestment of all or part of a business line, or a sale or merger of a supplier’s business, Wayfair requires immediate notification and may require a new Supplier Partnership Agreement.

Suppliers should not contact Wayfair customers except (a) to facilitate an order or (b) as otherwise instructed to do so by Wayfair. Furthermore, suppliers are strictly prohibited from incentivizing, manipulating or influencing customer reviews or ratings except as expressly permitted under a Wayfair program. This includes contacting any customers to write, remove, or otherwise modify a product review, providing any monetary or non-monetary incentive such as a coupon code, discount or gift, using any automated technology to generate reviews, or directly, or indirectly, writing reviews for your own products.

Wayfair Policies, Laws and Regulations, Product Standards, Safety and Compliance

Suppliers must observe all Wayfair policies including but not limited to our Code of Business Conduct and Ethics and Anti-Bribery policies.

Suppliers must adhere to all applicable laws, rules, standards, and regulations (collectively “laws”), including laws in all markets and geographies where you operate or where your products are manufactured, distributed, sold or shipped. This includes ensuring products and services provided to Wayfair comply with all necessary product safety, testing, certification, and international trade regulations. In North America, these include, but are not limited to, standards promulgated by the United States federal government and its agencies such as the Consumer Products Safety Commission, the Food and Drug Administration, and the Environmental Protection Agency, state entities such as the California Air Resources Board (“CARB”), and Canadian federal, provincial, or territorial rules and regulations such as those governed by Health Canada. In the European Union and United Kingdom, these may include any standard or requirement promulgated by UK or EU Regulation, EU Directive, including the General Product Safety Directive, or established by any member state, national or regional authority.

Wayfair expects its suppliers to rigorously self-evaluate adherence to product safety rules and be ready to demonstrate compliance at Wayfair’s request. For products that require safety testing at any point in the supply chain, you must maintain a reasonable, organized, and complete chain of custody. Wayfair may specify the manner, format or substance of such chain of custody documentation, in which case you must meet or exceed our standard. In the event you become aware of any product defect implicating user safety or wellbeing, you must adhere to all reporting obligations of relevant product safety authorities, and you must also alert Wayfair of such defect.

All products and their packaging must be new and unused, properly labeled, contain all adequate and required chemical disclosures and safety warnings, include sufficient assembly instructions, adhere to all language requirements, and be appropriately contained and secured when stored or in transit. All products and their packaging must be accurately and fully described, and any product description provided to Wayfair must match that of the physical item.

Additionally, Wayfair does not allow products that are discriminatory or promote hate towards different cultures, races, genders or religions, condone or glorify violence, or infringe on any third party’s intellectual property rights, including copyrights, trademarks or patents. From time to time, Wayfair may audit your supply chain, including chain of custody documentation. Wayfair expects that you will provide requested documentation immediately, but in no event later than 48 hours after request. Wayfair engages in constant communication with our suppliers, and we expect honesty, forthrightness, and transparency in all such dealings.

Labor and Human Rights

Suppliers must uphold the human rights of all workers, including temporary, migrant, student, contract and direct employees, and treat them with respect and dignity. Use of forced labor, including prison labor, slave labor, indentured labor or bonded labor is strictly prohibited. For the avoidance of doubt, suppliers shall not employ minors, as defined by the relevant jurisdiction. Further, no person shall be subject to any discrimination or unprofessional conduct in their communications or employment, including hiring, compensation, advancement, discipline, termination or retirement, or on the basis of gender, race, religion, age, disability, sexual orientation, nationality, political opinion, social group, or ethnic origin. No worker at the employ of the supplier shall be subject to any physical, sexual, psychological or verbal harassment or abuse. Wayfair expects suppliers to take all necessary steps to provide a safe and healthy workplace and comply with all applicable laws related to wages and working hours. Additionally, suppliers must maintain formal written disciplinary procedures for employees related to the foregoing and clearly communicate them to all workers and prospective employees.

Environmental Sustainability

Wayfair expects that suppliers adopt measures to mitigate negative impacts that their products, services and workplace have on the environment. Where possible, suppliers should implement procedures that encourage efficient and innovative use of materials and packaging, eliminate waste and enable sustainable use of natural resources. Wayfair is committed to the responsible use of forest resources and has adopted a Sustainable Wood Sourcing Policy to promote wood products in our supply chain that carry the Forest Stewardship Council (FSC) certification.

Wayfair’s Right to Audit

All suppliers are subject to audit, conducted by Wayfair directly or by a third party engaged by Wayfair, to ensure compliance with this code. All requested documentation, including any chain of custody documentation, must be maintained continuously in real time and must be provided to Wayfair within 48 hours of request. If an audit demonstrates a violation of this code, the supplier must prepare and implement a detailed corrective action plan and take immediate steps to demonstrate compliance. In such a situation, Wayfair may conduct follow-up audits to ensure that violations are addressed. In addition to other legal remedies, Wayfair reserves the right to suspend or remove any products or terminate a relationship with any supplier in the event of a failed audit or for any reason at our discretion. We may periodically ask that you re-confirm your adherence to this code, as well as any information or specifications you have previously provided to us. We may modify this code at any time at our sole discretion.

To learn more about Wayfair’s Supplier Code of Conduct, please access the eLearnings and review the examples provided by selecting the images below.

Introduction to Wayfair’s Supplier
Code of Conduct (Part 1)
Introduction to Wayfair’s Supplier
Code of Conduct (Part 1)
This eLearning is designed to provide more information about Wayfair’s Supplier Code of Conduct. Part 1 reviews the first portion of the code of conduct which ends with a knowledge check.Part 2 reviews the second portion of Wayfair’s Supplier Code of Conduct beginning with Respect Customer Relationships, and also ends with a knowledge check.
Go to eLearning Go to eLearning

If you would like to report a Supplier Code of Conduct violation, please email compliance@wayfair.com.

Rev. 10/2021