Sell on Wayfair, the premier platform for the home.

Accelerate your business on the online platform built just for you.

Home isn’t just a category, it’s our specialty.

Wayfair doesn’t just carry home goods – it was built from the ground up to deliver a specialized experience just for the home, making our platform the ideal place to sell furniture online.

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Twenty-four million customers turn to us for their homes.
The home is a special place. Whatever their spaces need, our customers know they’ll find it on Wayfair.
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We’re the experts in delivering home goods.
If it goes into a home, we can ship it on time and intact. Couches, washing machines, mirrors – no sweat.
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We have next-level insights and recommendations.
We’ll connect you with data to reveal your customers’ needs and show you how to grow your business.

Millions of products, one great experience.

The home is deeply personal – that’s why shoppers browse endlessly to find the perfect products for their spaces. We blend an open online platform with a polished experience to help every shopper find just what they need.

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A World of Options
With a catalog of millions of great products sourced from partners like you, Wayfair offers customers endless options for any type of product. Our unparalleled selection makes us the clear choice for any home shopping journey.
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A Cohesive, Delightful Experience
Specializing in the home enables us to tailor our shopping experience to its unique needs. Our fulfillment network, merchandising, and even our partner services and technology are all designed just for the home category.

Hear how our leaders say Wayfair can help you grow your business.

What we sell:

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Furniture
Living Room
Bedroom
Kitchen & Dining
Office
Entry & Mudroom
Game Room
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Outdoor
Outdoor & Patio Furniture
Outdoor Cooking & Tabletop
Outdoor Shades
Outdoor Decor
Garden
Outdoor Lighting
Hot Tubs & Saunas
Backyard Play
Outdoor Heating
Garage & Outdoor Organization
Outdoor Fencing & Flooring
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Rugs
Area Rugs
Outdoor Rugs
One-of-a-Kind Rugs
Kids Rugs
Doormats
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Bedding & Bath
Bedding
Bedding Essentials
Mattress Foundations
Bathroom Accessories & Organization
Bath Rugs & Towels
Shower Curtains & Accessories
Bathroom Remodel
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Decor & Pillows
Home Accessories
Window Treatments
Flowers & Plants
Art
Wall Decor
Candles & Holders
Picture Frames & Albums
Decorative Pillows & Blankets
Mirrors
Clocks
Seasonal Decor
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Organization
Closet Organization
Shoe Storage
Garage & Outdoor Organization
Kitchen Organization
Bathroom Organization
Cleaning & Laundry Organization
Storage Containers & Drawers
Wall Shelving & Organization
Storage Furniture
Desktop Organization
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Lighting
Ceiling Lights
Table & Floor Lamps
LED Lighting
Light Bulbs & Hardware
Wall Lights
Outdoor Lighting
Ceiling Fans
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Kitchen
Tableware
Cookware & Bakeware
Kitchen Utensils & Tools
Kitchen Organization
Small Appliances
Knives & Accessories
Bar & Wine Accessories
Coffee, Espresso & Tea Accessories
Kitchen Appliances
Kitchen Cabinets
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Baby & Kids
Nursery Furniture
Nursery Bedding
Baby & Kids Decor & Lighting
Toddler & Kids Bedding & Bath
Toddler & Kids Bedroom Furniture
Teen Bedroom Furniture
Teen Decor & Lighting
Teen Bedding
Kids Playroom
Baby & Kids Storage
Backyard Play
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Home Improvement
Bathroom Remodel
Kitchen Remodel
Heating, Cooling & Air Quality
Hardware
Floor & Wall Tile
Flooring
Doors & Door Hardware
Wallpaper
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Appliances
Kitchen Appliances
Washers & Dryers
Small Appliances
Heating Cooling & Air Quality
Vacuum Cleaners & Floor Care
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Pet
Dog Furniture
Cat Furniture
Pet Gates
Chicken Coops
Rabbit Cages & Hutches
Birdcages
Pet Bowls & Feeders

See your products here?

An intuitive platform and support when you need it.

An All-Inclusive Partner Site

Partner Home will help you manage your catalog, fulfill orders, get paid, and capitalize on insights and growth opportunities.
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Specialized Support Teams

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Our experts know their way around the industry, and they’re ready to help any time, any way.

Learning & Development Resources

Wayfair Academy offers on-demand online videos and training courses, live webinars, and in-person training conferences and networking events.

Services designed for home goods.

Our partners’ success is our success. That’s why we’ve built a suite of services designed to help every part of your business excel.

Tap into CastleGate’s forwarding and fulfillment services for an end-to-end supply chain solution, or mix and match the services your business needs.
Capture customers at any step of the funnel – including those looking for products just like yours – with our pay-per-click ad services.

How to get started:

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Prepare your catalog and gather product content and media.
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Create an account on Partner Home, our partner platform.
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Upload your catalog and start selling!

Tap into our growth channels.

Ready for the next big thing? You’ll find room to grow with our specialty brands and international storefronts.

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Sell directly to designers, contractors, offices, and more.
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Wayfair is a leading retailer in the U.S., Canada, the United Kingdom, and Germany.
These curated storefronts offer specialized selections and merchandising.

Let’s get your business growing on the best platform for the home.

Already a partner? Log in.

Frequently asked questions:

Are there fees for selling on Wayfair?
No. Wayfair doesn’t charge our partners fees or take a cut from their sales like other retailers do. We operate on the wholesale cost model, meaning we pay our suppliers the base cost of their items, and we set a retail price that’s fair and competitive.
What if I have questions once I start selling?
We’ve built out an extensive library of help content available throughout Partner Home and in resource centers like Wayfair Academy. We have dedicated support teams ready to answer any questions you have about the onboarding process and beyond.
How does Wayfair set retail prices?
Wayfair uses a dynamic pricing system that continuously learns about items’ optimum prices and adjusts them. We strive to set a level playing field so that similar products have uniform margins. Our partners’ wholesale base costs are a major component of the retail formula. Shipping costs, inventory positioning, incident rates, and other factors will also impact retail pricing.
What portion of my catalog will Wayfair carry?
We recommend that our partners carry their full catalog of home goods on Wayfair. Partners that provide their full product assortment reach more customers (and grow their businesses) faster.
What if my products are made to order?
Not a problem! Wayfair carries plenty of made-to-order products. Just provide accurate lead times so our customers know when to expect their orders.
Can I still sell on Wayfair if I’m not based in North America or Europe?
Yes! We work with partners from around the world. You can list and sell your products on any of our websites in North America and Europe, as long as you meet the minimum requirements to sell in each region.
Can I participate in CastleGate Fulfillment from the start?
Our CastleGate Fulfillment program is available to partners that have finished onboarding and started selling. Once you launch, you can work with your Account Management team to learn more about how to join CastleGate.
How can I opt in to Wayfair’s end-to-end logistics network?
Once you’re up and running on CastleGate Fulfillment, work with your Account Management team to determine if you are eligible for Wayfair’s end-to-end supply chain services, including consolidation, ocean freight, and drayage.
How can I participate in promotions on Wayfair?
We let our partners know when it’s time to submit discounts for major promotions and shopping holidays. You can also join other promotional options like closeout sales on Partner Home.

Here’s a tip: Lowering a product’s wholesale base cost at any time makes it more likely to be included in our everyday promotional events.
How can I participate in Wayfair’s advertising programs?
You can sign up for our performance marketing tools, which help you secure ads in premium real estate on-site and stand out from the competition, on Partner Home.

The best part? Our ads are pay-per-click, which means they cost you nothing until they engage customers.