Tools to Empower You to Take Control!
Managing your Wayfair catalog is easier than ever with our enhanced product management experience in Partner Home. Enjoy real-time visibility, bulk editing capabilities, and a streamlined workflow to keep your listings accurate and up to date
- all in one place.
- all in one place.
Redefining how you merchandize your products
New Features
A New Way to Manage Products
The new Product Merchandising Page allows you to view and edit both individual parts and their parent SKU in a single interface for the first time.
Option-Level Naming: Assign distinct names to product variations (e.g., “Blue Chair” vs. “Red Chair”) on parts of the customer experience to improve clarity on Wayfair US & Wayfair Canada.
Streamlined Bulk Editing
Edit key details in bulk, including product names, feature bullets, marketing copy, and attributes—directly via spreadsheets.
Seamlessly apply changes from one part to all parts within a SKU, saving time and reducing errors.
New Audit Log for Product Changes
Track product name changes with details on who made the edit and when.
Ensure full transparency into your catalog updates for better oversight and accountability.
All This and ... More!
Expanded Performance Insights – Suppliers can now view their product performance across Wayfair’s B2B site and physical retail stores directly from the Business Performance Dashboard.
Manage Exclusivity Requests & Violations – Exclusivity can now be controlled directly from Product Management, making it easier to track and resolve violations without extra steps.
More clarity on where Wayfair manages content and where you can make edits
Like what you’ve seen?
Let us know you’re interested in joining the beta!
Coming Soon in 2025
The Next Evolution of Product Addition
We're transforming the product addition experience to make it faster, more intuitive, and more powerful than ever before. What’s coming?
30x Faster Speed to Launch – A dramatically improved process that allows suppliers to get products live faster than ever.
Real-Time Validations in Excel Templates – Instantly catch errors before submission, reducing back-and-forth and guesswork.
Enhanced Support for More Product Types – Seamlessly manage composites, new options, and option groups for better merchandising; Launch Fulfillment-Only SKUs and Replacement Parts with ease.
And so much more!
Real-Time Validations in Excel Templates – Instantly catch errors before submission, reducing back-and-forth and guesswork.
Enhanced Support for More Product Types – Seamlessly manage composites, new options, and option groups for better merchandising; Launch Fulfillment-Only SKUs and Replacement Parts with ease.
And so much more!
This new experience is designed to give you more control, fewer roadblocks, and an effortless product setup experience.
Catalog Health Overview
A new Catalog Health Summary will give you a high-level view of your catalog’s overall health, highlighting key opportunities and risks.
Use enhanced search and filtering tools to pinpoint and act on issues across your catalog.
Quickly identify areas needing improvement, such as products at risk of takedown, missing attributes, or performance concerns.
Easier access to performance metrics for better decision-making.
Use enhanced search and filtering tools to pinpoint and act on issues across your catalog.
Quickly identify areas needing improvement, such as products at risk of takedown, missing attributes, or performance concerns.
Easier access to performance metrics for better decision-making.